Ferrari unveils first EV "Luce," sparking investor and fan backlash
Ferrari launched its first fully electric vehicle, the Luce, priced at $640,000, on May 26-27, 2026. Designed with former Apple chief Jony Ive, the minimalist four-door EV drew sharp criticism from former chairman Luca di Montezemolo and Italian politicians for straying from Ferrari’s brand identity. Shares fell over 8% in Milan and nearly 3% pre-market in New York. Analysts remain cautiously optimistic, noting limited sales targets and potential appeal in China. Deliveries begin in Q4 2026.
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Ferrari Launches Most Polarizing Vehicle in History -- It's Time to Buy the Stock
Ferrari (NYSE: RACE) has launched its first all-electric vehicle, named Luce, which the article describes as the most polarizing vehicle in the company's history. The supercar maker had delayed its full EV launch to protect the emotional driving experience of its combustion engines. The launch comes as Lamborghini canceled its own EV supercar plans, citing lack of market demand. Ferrari has reduced its EV sales target to 20% of total sales and delayed a second EV model until at least 2028. However, analysts note that Ferrari only needs to sell 500-1,000 Luce units annually for success, given its low production volume (14,000 vehicles/year) and strong brand loyalty. The article argues this is a buying opportunity for the stock, citing Ferrari's pricing power and exclusive market position.
Yahoo FinanceFerrari's Rocky EV Launch Sparks Investor Fear but Analysts Urge Caution
Ferrari's stock plunged over 8% after unveiling its first fully electric vehicle, the Luce, a five-seater priced at €550,000 ($640,000). The launch drew sharp criticism from former chairman Luca di Montezemolo, who called it a disgrace, and Italian Deputy Prime Minister Matteo Salvini, who deemed it outrageously expensive and unattractive. Despite the backlash, analysts at RBC Capital Markets and Citi downplayed the negative market reaction, noting that similar concerns arose during the 2022 Purosangue SUV launch, which later became a bestseller. RBC analysts highlighted that Ferrari may limit Luce sales to maintain exclusivity and that the design could appeal to new customers, particularly in China. Customer deliveries are scheduled to begin in Q4 2026. The article also notes that luxury rivals like Bentley and Aston Martin have delayed their EV models, underscoring risks in the ultra-luxury EV transition.
US Top News and AnalysisFerrari's First-Ever EV Is Here, But RACE Stock Declines Pre-Market As Investors Question The Electric Pivot
Italian automaker Ferrari N.V. unveiled its first-ever electric vehicle, the Ferrari Luce, on May 27, 2026. The four-door EV, designed by former Apple design head Jony Ive and his collective LoveFrom, retails at $640,000. It features four electric motors producing over 1,000 HP, a 122 kWh battery, and a range of over 330 miles. Despite the historic launch, Ferrari shares (RACE) declined 2.88% in pre-market trading to $338.20, as investors expressed skepticism about the company's electric pivot. The Luce enters a nascent high-performance EV segment, competing with the BYD Yangwang U9 hypercar and the yet-unreleased Tesla Roadster. The article also notes Ive's preference for tactile controls over large touchscreens, though the Luce includes a 10-inch infotainment screen and a 12.5-inch instrument cluster with a physical needle.
Yahoo FinanceFerrari's First EV 'Luce' Sparks Backlash from Fans and Investors
Ferrari's first electric vehicle, the Luce, has triggered intense backlash from fans, former executives, and investors after its unveiling. The £475,000 EV, designed with former Apple chief Jony Ive, features a futuristic shell-like form and silent engine. Former chairman Luca di Montezemolo said it 'risks destroying the myth' of Ferrari and should lose the prancing horse logo. Italian politicians from both far-right and centrist camps criticized the design. Ferrari shares fell nearly 8% in Milan amid fears the launch could mirror Jaguar Land Rover's failed 2024 rebrand. Chief design officer Flavio Manzoni admitted the design is 'polarising' but expressed confidence fans will eventually embrace it. The article notes that luxury performance brands like Lamborghini, Porsche, and McLaren have retreated from full EV plans, underscoring the energy transition challenge for high-end carmakers.
TheWeek feedFerrari Investors and Fans Criticize $640K Electric Vehicle Launch
Ferrari unveiled its first fully electric vehicle, the Luce, priced at €550,000 ($640,000), on May 26, 2026. The luxury automaker's stock fell 8.4% in Milan and 4.8% in New York following the launch, driven by backlash over the vehicle's design, which was outsourced to Jony Ive's San Francisco-based agency LoveFrom. Critics, including former Ferrari chairman Luca Cordero di Montezemolo, argued the minimalist Apple-like design strayed too far from Ferrari's brand identity. Despite the negative reaction, analysts note Ferrari has an opening in the luxury EV space as rivals Porsche and Lamborghini scaled back their EV plans. Intermonte analysts set a €417 price target, implying a 46% upside. Ferrari shares have declined 33% over the past 12 months, partly due to conservative guidance and pre-launch anticipation.
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