Ele.me Surpasses 10 Million Daily Orders as Alibaba Boosts Instant Delivery
Alibaba’s food delivery platform, Ele.me, announced on May 5 that it achieved a record-breaking milestone of over 10 million daily orders through its Taobao Flash Buy service. This surge, representing the highest single-day volume in the platform's history, coincided with China’s May Day holiday and reflected a year-on-year growth exceeding 100%. The performance spike was widespread, with 39 cities setting new daily order records and more than 1,000 brands achieving their best-ever sales figures. Popular categories during the holiday included bubble tea, burgers, convenience store items, coffee, and rice bowls. To sustain this momentum, Alibaba is strategically positioning Taobao Flash Buy, formerly Taobao Hourly Delivery, as its core instant commerce platform. The company has committed over RMB 10 billion in consumer subsidies and introduced new promotional tools, such as free meals and shared drinks. Furthermore, Alibaba aims to leverage Ele.me’s extensive delivery network to establish flagship stores with 200 leading chains by partnering with offline retailers and urban warehouses, signaling a significant push into the instant delivery market.
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Ele.me Surpasses 10 Million Daily Orders as Alibaba Boosts Instant Delivery
Alibaba’s food delivery platform, Ele.me, announced on May 5 that it achieved a record-breaking milestone of over 10 million daily orders through its Taobao Flash Buy service. This surge, representing the highest single-day volume in the platform's history, coincided with China’s May Day holiday and reflected a year-on-year growth exceeding 100%. The performance spike was widespread, with 39 cities setting new daily order records and more than 1,000 brands achieving their best-ever sales figures. Popular categories during the holiday included bubble tea, burgers, convenience store items, coffee, and rice bowls. To sustain this momentum, Alibaba is strategically positioning Taobao Flash Buy, formerly Taobao Hourly Delivery, as its core instant commerce platform. The company has committed over RMB 10 billion in consumer subsidies and introduced new promotional tools, such as free meals and shared drinks. Furthermore, Alibaba aims to leverage Ele.me’s extensive delivery network to establish flagship stores with 200 leading chains by partnering with offline retailers and urban warehouses, signaling a significant push into the instant delivery market.
TechNode