Ele.me Deploys Unitree Humanoid Robots for Flash Delivery Promotion in Hangzhou
Chinese food delivery platform Ele.me deployed six Unitree humanoid robots in popular locations across Hangzhou, including Xixi and Zijin Tianjie malls, on May 6. This initiative was part of an air-land-sea themed marketing campaign that also featured drones and helicopters, aiming to highlight the city's technological appeal. The deployment coincides with a strategic upgrade by Ele.me's parent company, Alibaba, which rebranded its instant retail service from 'Hourly Delivery' to 'Taobao Flash Sale' on May 2. This move unifies Alibaba's instant retail efforts under the new unit, with Ele.me providing logistical support for non-food deliveries alongside its core food services. To promote the rebranding, Taobao Flash Sale is offering over RMB 10 billion in consumer subsidies, including free orders and coupons. The service aims to provide rapid delivery from approximately 200 flagship stores by leveraging Ele.me's established network of delivery drivers and partnering with top brands and city warehouses. This integration underscores Alibaba's commitment to enhancing its instant retail infrastructure and market competitiveness through advanced technology and substantial financial incentives.
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Ele.me Deploys Unitree Humanoid Robots for Flash Delivery Promotion in Hangzhou
Chinese food delivery platform Ele.me deployed six Unitree humanoid robots in popular locations across Hangzhou, including Xixi and Zijin Tianjie malls, on May 6. This initiative was part of an air-land-sea themed marketing campaign that also featured drones and helicopters, aiming to highlight the city's technological appeal. The deployment coincides with a strategic upgrade by Ele.me's parent company, Alibaba, which rebranded its instant retail service from 'Hourly Delivery' to 'Taobao Flash Sale' on May 2. This move unifies Alibaba's instant retail efforts under the new unit, with Ele.me providing logistical support for non-food deliveries alongside its core food services. To promote the rebranding, Taobao Flash Sale is offering over RMB 10 billion in consumer subsidies, including free orders and coupons. The service aims to provide rapid delivery from approximately 200 flagship stores by leveraging Ele.me's established network of delivery drivers and partnering with top brands and city warehouses. This integration underscores Alibaba's commitment to enhancing its instant retail infrastructure and market competitiveness through advanced technology and substantial financial incentives.
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