Dua Lipa and George Clooney Star in New Nespresso Campaign
British pop star Dua Lipa and Hollywood actor George Clooney have teamed up for a new advertising campaign for Nespresso. The collaboration marks Lipa’s debut as the brand’s latest ambassador, joining Clooney, who has represented the coffee company for two decades. Behind-the-scenes images reveal a playful on-set dynamic, featuring a humorous script where Lipa interrupts Clooney’s signature catchphrase, only to be interrupted themselves by a parrot. The advert highlights their chemistry, with off-camera photos showing the pair chatting and reviewing content together. Nespresso’s marketing team cited Lipa’s cultural influence and her Service95 platform as key reasons for the partnership. Lipa described the collaboration as a natural fit, noting her long-standing personal use of the product. To celebrate the launch, Nespresso is hosting an immersive pop-up experience called The Recipe Remix in London’s Covent Garden Piazza until April 19. The event features limited-edition coffee creations inspired by Lipa’s tastes, such as Marmite and avocado toast lattes. While the current campaign centers on Lipa, Nespresso confirmed that Clooney will continue to appear in future brand activities, maintaining his essential role in the company’s marketing strategy.
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Dua Lipa and George Clooney Star in New Nespresso Campaign
British pop star Dua Lipa and Hollywood actor George Clooney have teamed up for a new advertising campaign for Nespresso. The collaboration marks Lipa’s debut as the brand’s latest ambassador, joining Clooney, who has represented the coffee company for two decades. Behind-the-scenes images reveal a playful on-set dynamic, featuring a humorous script where Lipa interrupts Clooney’s signature catchphrase, only to be interrupted themselves by a parrot. The advert highlights their chemistry, with off-camera photos showing the pair chatting and reviewing content together. Nespresso’s marketing team cited Lipa’s cultural influence and her Service95 platform as key reasons for the partnership. Lipa described the collaboration as a natural fit, noting her long-standing personal use of the product. To celebrate the launch, Nespresso is hosting an immersive pop-up experience called The Recipe Remix in London’s Covent Garden Piazza until April 19. The event features limited-edition coffee creations inspired by Lipa’s tastes, such as Marmite and avocado toast lattes. While the current campaign centers on Lipa, Nespresso confirmed that Clooney will continue to appear in future brand activities, maintaining his essential role in the company’s marketing strategy.
The Standard