Corona Launches 'Living Is Calling' Global Campaign with Tripadvisor Partnership
Corona, recognized as the world’s most valuable beer brand, has unveiled its new global summer campaign titled 'Living Is Calling.' This initiative serves as a call to action for consumers to embrace outdoor experiences and reconnect with nature, extending the brand's longstanding 'This Is Living' platform. A central feature of the campaign is a strategic partnership with travel platform Tripadvisor, offering access to over 300,000 unique experiences worldwide. Consumers in more than 30 countries can scan QR codes on Corona packaging to unlock travel vouchers and discover activities ranging from coastal hikes in South Africa to sailing in Brazil. The campaign also includes a new hero film created by Wieden+Kennedy Amsterdam, shot entirely from a first-person perspective to immerse viewers in the experience. Additionally, Corona plans immersive out-of-home installations in key markets to transform urban spaces into nature-inspired escapes. This program highlights Corona's commitment to promoting relaxation, travel, and environmental stewardship, reinforcing its identity as a brand synonymous with paradise and outdoor living.
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Corona Launches 'Living Is Calling' Global Campaign with Tripadvisor Partnership
Corona, recognized as the world’s most valuable beer brand, has unveiled its new global summer campaign titled 'Living Is Calling.' This initiative serves as a call to action for consumers to embrace outdoor experiences and reconnect with nature, extending the brand's longstanding 'This Is Living' platform. A central feature of the campaign is a strategic partnership with travel platform Tripadvisor, offering access to over 300,000 unique experiences worldwide. Consumers in more than 30 countries can scan QR codes on Corona packaging to unlock travel vouchers and discover activities ranging from coastal hikes in South Africa to sailing in Brazil. The campaign also includes a new hero film created by Wieden+Kennedy Amsterdam, shot entirely from a first-person perspective to immerse viewers in the experience. Additionally, Corona plans immersive out-of-home installations in key markets to transform urban spaces into nature-inspired escapes. This program highlights Corona's commitment to promoting relaxation, travel, and environmental stewardship, reinforcing its identity as a brand synonymous with paradise and outdoor living.
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