COMSATS Lahore Hosts Seminar on Entrepreneurship and Advertising with Ahmed Kapadia
COMSATS University Islamabad, Lahore Campus, organized a seminar titled 'Entrepreneurship, Advertising and Leadership' under the Department of Media and Communication Studies. The event featured Ahmed Kapadia, Chairman of the Pakistan Advertising Association (PAA) and CEO of Synergy Advertising Pvt. Ltd., as the keynote speaker. Kapadia shared insights from his professional journey, emphasizing adaptability, innovation, and continuous learning in the evolving media landscape. He discussed strategic planning behind successful campaigns for major brands like Suzuki, KFC, and Raast, while highlighting the importance of understanding consumer behavior and storytelling. The session included an interactive segment where students engaged with Kapadia on creativity, leadership, and career growth. Dr. Sohail Riaz, Head of the Department, stressed the value of industry-academia collaboration. Following the seminar, university officials met with Kapadia to discuss potential partnerships, including a Memorandum of Understanding between PAA and the university. The PAA acknowledged COMSATS Lahore for facilitating the engagement, reaffirming its commitment to strengthening professional development and academic linkages within Pakistan’s creative and media sectors.
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COMSATS Lahore Hosts Seminar on Entrepreneurship and Advertising with Ahmed Kapadia
COMSATS University Islamabad, Lahore Campus, organized a seminar titled 'Entrepreneurship, Advertising and Leadership' under the Department of Media and Communication Studies. The event featured Ahmed Kapadia, Chairman of the Pakistan Advertising Association (PAA) and CEO of Synergy Advertising Pvt. Ltd., as the keynote speaker. Kapadia shared insights from his professional journey, emphasizing adaptability, innovation, and continuous learning in the evolving media landscape. He discussed strategic planning behind successful campaigns for major brands like Suzuki, KFC, and Raast, while highlighting the importance of understanding consumer behavior and storytelling. The session included an interactive segment where students engaged with Kapadia on creativity, leadership, and career growth. Dr. Sohail Riaz, Head of the Department, stressed the value of industry-academia collaboration. Following the seminar, university officials met with Kapadia to discuss potential partnerships, including a Memorandum of Understanding between PAA and the university. The PAA acknowledged COMSATS Lahore for facilitating the engagement, reaffirming its commitment to strengthening professional development and academic linkages within Pakistan’s creative and media sectors.
ProPakistani