JD.com and Unitree Robotics Launch First Joint Offline Store in Beijing
JD.com and Unitree Robotics are set to open their first joint offline experience store in Beijing, marking a strategic shift from online-only showcases to immersive in-person interactions for consumer robots. Located at the JD MALL in Chaoyang district, the store allows customers to see, interact with, and purchase Unitree’s advanced robotics, including the Go2 quadruped robot and the G1 humanoid robot. This initiative aims to accelerate market adoption by lowering barriers to entry through hands-on demonstrations in simulated scenarios like home cleaning and elderly care. Customers can order directly in-store or via JD.com’s mini-program, with options for immediate pickup or home delivery through JD Logistics. The venture also introduces robot rental services and professional after-sales support. This launch aligns with JD.com’s broader "Intelligent Robotics Industry Acceleration Plan," unveiled at the 2025 World Robot Conference, which commits over 10 billion yuan to support 100 robotics brands. By integrating retail, experience, and service, the partnership seeks to overcome commercialization challenges and drive the practical deployment of intelligent robotics in everyday life.
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JD.com and Unitree Robotics Launch First Joint Offline Store in Beijing
JD.com and Unitree Robotics are set to open their first joint offline experience store in Beijing, marking a strategic shift from online-only showcases to immersive in-person interactions for consumer robots. Located at the JD MALL in Chaoyang district, the store allows customers to see, interact with, and purchase Unitree’s advanced robotics, including the Go2 quadruped robot and the G1 humanoid robot. This initiative aims to accelerate market adoption by lowering barriers to entry through hands-on demonstrations in simulated scenarios like home cleaning and elderly care. Customers can order directly in-store or via JD.com’s mini-program, with options for immediate pickup or home delivery through JD Logistics. The venture also introduces robot rental services and professional after-sales support. This launch aligns with JD.com’s broader "Intelligent Robotics Industry Acceleration Plan," unveiled at the 2025 World Robot Conference, which commits over 10 billion yuan to support 100 robotics brands. By integrating retail, experience, and service, the partnership seeks to overcome commercialization challenges and drive the practical deployment of intelligent robotics in everyday life.
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