JD.com Food Delivery Service Hits 1 Million Daily Orders in 40 Days
JD.com has announced that its newly launched food delivery service surpassed one million daily orders within just 40 days of its debut. The platform has rapidly expanded to partner with over 450,000 established dine-in restaurants across 142 cities in China. The company attributes this significant growth to its strategic zero commission fee policy, which incentivizes merchants by allowing them to retain more revenue; some participating restaurants have already exceeded 2,000 monthly orders. To further attract partners, new merchants joining before May 1, 2025, will receive full commission waivers for one year. Currently, the service exclusively accepts established dine-in restaurants as partners. On the operational side, JD.com employs more than 10,000 full-time riders under formal labor contracts and is progressively enrolling them in China’s mandatory social security and housing fund programs, emphasizing compliance and worker welfare. To drive consumer adoption, the platform offers meal subsidies of up to RMB 20 twice daily, with priority access granted to JD.com Plus members and college students. This rapid expansion marks a significant entry into the competitive Chinese food delivery market, leveraging JD's existing logistics infrastructure and merchant relationships to challenge incumbent players.
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JD.com Food Delivery Service Hits 1 Million Daily Orders in 40 Days
JD.com has announced that its newly launched food delivery service surpassed one million daily orders within just 40 days of its debut. The platform has rapidly expanded to partner with over 450,000 established dine-in restaurants across 142 cities in China. The company attributes this significant growth to its strategic zero commission fee policy, which incentivizes merchants by allowing them to retain more revenue; some participating restaurants have already exceeded 2,000 monthly orders. To further attract partners, new merchants joining before May 1, 2025, will receive full commission waivers for one year. Currently, the service exclusively accepts established dine-in restaurants as partners. On the operational side, JD.com employs more than 10,000 full-time riders under formal labor contracts and is progressively enrolling them in China’s mandatory social security and housing fund programs, emphasizing compliance and worker welfare. To drive consumer adoption, the platform offers meal subsidies of up to RMB 20 twice daily, with priority access granted to JD.com Plus members and college students. This rapid expansion marks a significant entry into the competitive Chinese food delivery market, leveraging JD's existing logistics infrastructure and merchant relationships to challenge incumbent players.
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