Chinese YouTube Star Li Ziqi Returns to Social Media After Three-Year Hiatus
Li Ziqi, one of China's most prominent social media influencers, has officially returned to online platforms after a three-year absence. She marked her comeback by releasing two new videos on YouTube and Chinese social media sites, including Douyin. Li had ceased posting in July 2021 following a protracted legal dispute with her former management company, Weinian, over trademark rights and revenue sharing. The conflict, which lasted nearly two years, was resolved in late 2022, allowing Li to regain control of the 'Li Ziqi' brand. Before her hiatus, she held the Guinness World Record for the most subscribers to a Chinese-language YouTube channel and had amassed nearly 50 million followers on Douyin. Her return has generated significant immediate interest; the hashtag '#LiZiqiReturn' topped trending lists in China, and her new YouTube videos accumulated five million views within the first 24 hours. Currently, her YouTube channel boasts over 20.1 million subscribers. The content continues to feature her signature style of depicting rural Chinese life, focusing on traditional handicrafts and cooking for herself and her grandmother, reaffirming her status as a major figure in global digital entertainment.
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Chinese YouTube Star Li Ziqi Returns to Social Media After Three-Year Hiatus
Li Ziqi, one of China's most prominent social media influencers, has officially returned to online platforms after a three-year absence. She marked her comeback by releasing two new videos on YouTube and Chinese social media sites, including Douyin. Li had ceased posting in July 2021 following a protracted legal dispute with her former management company, Weinian, over trademark rights and revenue sharing. The conflict, which lasted nearly two years, was resolved in late 2022, allowing Li to regain control of the 'Li Ziqi' brand. Before her hiatus, she held the Guinness World Record for the most subscribers to a Chinese-language YouTube channel and had amassed nearly 50 million followers on Douyin. Her return has generated significant immediate interest; the hashtag '#LiZiqiReturn' topped trending lists in China, and her new YouTube videos accumulated five million views within the first 24 hours. Currently, her YouTube channel boasts over 20.1 million subscribers. The content continues to feature her signature style of depicting rural Chinese life, focusing on traditional handicrafts and cooking for herself and her grandmother, reaffirming her status as a major figure in global digital entertainment.
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