China Smartphone Shipments Drop 3% in Q3 2025 as Vivo Takes Lead
China's smartphone market experienced a 3% year-on-year decline in the third quarter of 2025, continuing an adjustment phase characterized by intensified competition among major manufacturers. According to data from research firm Omdia, Vivo reclaimed the top position with 11.8 million units shipped, capturing an 18% market share. Huawei followed closely in second place with 10.5 million units and a 16% share. Apple ranked third, shipping 10.1 million units, which marked an improvement of two positions compared to the previous year. Xiaomi and Oppo completed the top five, with shipments of 10 million and 9.9 million units, respectively. The results underscore a tightening race in the premium segment as domestic brands compete fiercely with Apple. Despite the current downturn, Omdia predicts that the Chinese smartphone market will stabilize throughout 2025. This stabilization is expected to be driven by sustained product innovation and the broader adoption of AI-enhanced features, which are becoming increasingly critical differentiators for consumers and manufacturers alike in this mature market.
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China Smartphone Shipments Drop 3% in Q3 2025 as Vivo Takes Lead
China's smartphone market experienced a 3% year-on-year decline in the third quarter of 2025, continuing an adjustment phase characterized by intensified competition among major manufacturers. According to data from research firm Omdia, Vivo reclaimed the top position with 11.8 million units shipped, capturing an 18% market share. Huawei followed closely in second place with 10.5 million units and a 16% share. Apple ranked third, shipping 10.1 million units, which marked an improvement of two positions compared to the previous year. Xiaomi and Oppo completed the top five, with shipments of 10 million and 9.9 million units, respectively. The results underscore a tightening race in the premium segment as domestic brands compete fiercely with Apple. Despite the current downturn, Omdia predicts that the Chinese smartphone market will stabilize throughout 2025. This stabilization is expected to be driven by sustained product innovation and the broader adoption of AI-enhanced features, which are becoming increasingly critical differentiators for consumers and manufacturers alike in this mature market.
TechNode