Chery Auto Considers UK Factory as Second European Production Hub
Chinese automaker Chery Auto is reportedly evaluating the establishment of a vehicle manufacturing plant in the United Kingdom, which would serve as its second major production hub in Europe. This potential expansion follows a recent joint venture agreement with Spain’s EV Motors to produce Omoda cars at a former Nissan facility in Barcelona. While no final decision has been made, Chery’s UK head, Victor Zhang, emphasized the company’s commitment to a localized long-term strategy for the European market. Chery recently surpassed SAIC to become China’s largest car exporter, shipping approximately 532,000 units in the first half of the year. The company plans to introduce SUV models from brands such as Omoda and Jaecoo to Europe between 2024 and 2025. This move underscores Chery’s aggressive international growth strategy amidst increasing competition in the global automotive sector. The report, originally cited by the BBC, highlights the shifting dynamics in European auto manufacturing as Chinese brands seek to mitigate trade barriers and enhance local supply chain resilience through direct investment in production facilities within key markets like the UK and Spain.
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Chery Auto Considers UK Factory as Second European Production Hub
Chinese automaker Chery Auto is reportedly evaluating the establishment of a vehicle manufacturing plant in the United Kingdom, which would serve as its second major production hub in Europe. This potential expansion follows a recent joint venture agreement with Spain’s EV Motors to produce Omoda cars at a former Nissan facility in Barcelona. While no final decision has been made, Chery’s UK head, Victor Zhang, emphasized the company’s commitment to a localized long-term strategy for the European market. Chery recently surpassed SAIC to become China’s largest car exporter, shipping approximately 532,000 units in the first half of the year. The company plans to introduce SUV models from brands such as Omoda and Jaecoo to Europe between 2024 and 2025. This move underscores Chery’s aggressive international growth strategy amidst increasing competition in the global automotive sector. The report, originally cited by the BBC, highlights the shifting dynamics in European auto manufacturing as Chinese brands seek to mitigate trade barriers and enhance local supply chain resilience through direct investment in production facilities within key markets like the UK and Spain.
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