Can Longtime Car Executive Luca De Meo Kick the House of Gucci Into Gear?
Six months after his surprise appointment as CEO of the Kering conglomerate, former automotive executive Luca de Meo is implementing bold strategies to revitalize the luxury fashion giant. The article highlights a visit to a Pomellato workshop outside Milan, where de Meo questioned traditional artisanal methods, such as hand-cutting filigree, suggesting a potential shift toward modernization and efficiency. As a leader with a background in the car industry rather than fashion, his approach has drawn significant attention from the broader luxury sector. Observers are closely monitoring whether his unconventional management style can successfully transform Gucci's operations and restore its market momentum amidst intense competition.
Wire timeline
Can Longtime Car Executive Luca De Meo Kick the House of Gucci Into Gear?
Six months after his surprise appointment as CEO of the Kering conglomerate, former automotive executive Luca de Meo is implementing bold strategies to revitalize the luxury fashion giant. The article highlights a visit to a Pomellato workshop outside Milan, where de Meo questioned traditional artisanal methods, such as hand-cutting filigree, suggesting a potential shift toward modernization and efficiency. As a leader with a background in the car industry rather than fashion, his approach has drawn significant attention from the broader luxury sector. Observers are closely monitoring whether his unconventional management style can successfully transform Gucci's operations and restore its market momentum amidst intense competition.
WSJ.com: US Business