'Butter Birkin' Popcorn Bag Becomes Coveted Accessory for Devil Wears Prada Fans
A red plastic popcorn bucket designed to resemble a structured tote bag has become a highly sought-after merchandise item for fans of the upcoming film The Devil Wears Prada 2. Nicknamed the 'Butter Birkin' in reference to the luxury Hermès handbag, the accessory is being marketed by cinema chains like Odeon and AMC as part of special ticket deals priced around £20 in the UK and $40 in the US. Despite not yet being officially available in all regions, resale listings on platforms like eBay have surged, with prices reaching up to £130. This trend follows similar successes with commemorative popcorn buckets for films like Barbie and Dune: Part Two. Marketing experts attribute this phenomenon to the modern desire for physical tokens of fandom in an increasingly digital consumption landscape. The bag allows fans to participate in the film's fashion-centric narrative affordably, serving as a tongue-in-cheek status symbol. Additional merchandise includes keyrings featuring red heels and sunglasses, referencing iconic elements associated with characters Miranda Priestly and Anna Wintour.
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'Butter Birkin' Popcorn Bag Becomes Coveted Accessory for Devil Wears Prada Fans
A red plastic popcorn bucket designed to resemble a structured tote bag has become a highly sought-after merchandise item for fans of the upcoming film The Devil Wears Prada 2. Nicknamed the 'Butter Birkin' in reference to the luxury Hermès handbag, the accessory is being marketed by cinema chains like Odeon and AMC as part of special ticket deals priced around £20 in the UK and $40 in the US. Despite not yet being officially available in all regions, resale listings on platforms like eBay have surged, with prices reaching up to £130. This trend follows similar successes with commemorative popcorn buckets for films like Barbie and Dune: Part Two. Marketing experts attribute this phenomenon to the modern desire for physical tokens of fandom in an increasingly digital consumption landscape. The bag allows fans to participate in the film's fashion-centric narrative affordably, serving as a tongue-in-cheek status symbol. Additional merchandise includes keyrings featuring red heels and sunglasses, referencing iconic elements associated with characters Miranda Priestly and Anna Wintour.
The Guardian