Bright B-School Launches iCreate Entrepreneurship Cell in Hubballi

Bright Business School in Hubballi has officially inaugurated its new 'iCreate Entrepreneurship Cell,' aiming to foster an entrepreneurial mindset among students. The inauguration was led by Professor Jaideep Prabhu, a Marketing Professor at Cambridge University, who emphasized that true entrepreneurship involves solving societal problems through practical, affordable, and inclusive solutions. Prof. Prabhu highlighted the importance of frugal innovation, lean startup principles, and the cautious application of Artificial Intelligence to create significant impact with limited resources. During the event, the book 'Lean Spark - Frugal by Design, Global in Impact' was launched. Santosh Huralikoppi, CEO of NS Infotech, praised the initiative and suggested creating a unified brand to connect students from various institutions for enhanced collaboration. Prof. Prasad Roodagi, Director of Bright Business School, encouraged every student to aspire to become an entrepreneur and contribute meaningfully to society. The event was attended by several academic leaders, including professors from Karnatak University, CBS, IEMS B School, and IMSR, underscoring the regional academic community's support for this new platform dedicated to creativity and entrepreneurial learning.