Bilibili Reports First Full-Year Profit Amid Growth in Ads and User Engagement
Chinese video platform Bilibili announced its financial results for the fourth quarter and full year of 2025 on March 5, marking a significant milestone by achieving its first-ever full-year profit under U.S. GAAP standards. The company reported an annual revenue of RMB 30.35 billion ($4.2 billion), representing a 13% year-on-year increase. Adjusted net profit reached RMB 2.59 billion ($360 million). Key growth drivers included a 23% surge in advertising revenue to RMB 10.06 billion and a 14% rise in mobile gaming revenue to RMB 6.39 billion. Value-added services also contributed with an 8% increase to RMB 11.93 billion. User engagement metrics remained strong, with daily active users hitting 113 million and monthly active users totaling 366 million in the fourth quarter. Additionally, the average daily usage time per user increased to 107 minutes. This financial performance highlights Bilibili's successful strategy in monetizing its growing user base through diversified revenue streams, particularly in advertising and gaming, while maintaining high levels of user interaction on its platform.
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Bilibili Reports First Full-Year Profit Amid Growth in Ads and User Engagement
Chinese video platform Bilibili announced its financial results for the fourth quarter and full year of 2025 on March 5, marking a significant milestone by achieving its first-ever full-year profit under U.S. GAAP standards. The company reported an annual revenue of RMB 30.35 billion ($4.2 billion), representing a 13% year-on-year increase. Adjusted net profit reached RMB 2.59 billion ($360 million). Key growth drivers included a 23% surge in advertising revenue to RMB 10.06 billion and a 14% rise in mobile gaming revenue to RMB 6.39 billion. Value-added services also contributed with an 8% increase to RMB 11.93 billion. User engagement metrics remained strong, with daily active users hitting 113 million and monthly active users totaling 366 million in the fourth quarter. Additionally, the average daily usage time per user increased to 107 minutes. This financial performance highlights Bilibili's successful strategy in monetizing its growing user base through diversified revenue streams, particularly in advertising and gaming, while maintaining high levels of user interaction on its platform.
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