Best Buy Permanently Drops My Best Buy Plus Membership Price to $29.99
Best Buy has announced a significant restructuring of its paid membership program, My Best Buy, effective May 11, 2026. The retailer has permanently reduced the annual cost of the My Best Buy Plus membership by $20, lowering it from $49.99 to $29.99. This price drop is already active for new subscribers and will apply to existing members on their next billing cycle. In contrast, the premium My Best Buy Total membership will see a price increase of $20, rising to $199.99 per year starting June 4, 2026. Alongside these pricing changes, Best Buy introduced a new reward points system for paid subscribers. The Plus tier continues to offer benefits such as free two-day shipping, early access to sales and products, an extended 60-day return window, exclusive member pricing, and now includes 1% back in rewards on eligible purchases. This move stands out in the current market landscape, where many subscription services are increasing costs. The adjustment aims to enhance value for mid-tier subscribers while differentiating the premium Total tier with higher pricing.
Wire timeline
Best Buy Permanently Drops My Best Buy Plus Membership Price to $29.99
Best Buy has announced a significant restructuring of its paid membership program, My Best Buy, effective May 11, 2026. The retailer has permanently reduced the annual cost of the My Best Buy Plus membership by $20, lowering it from $49.99 to $29.99. This price drop is already active for new subscribers and will apply to existing members on their next billing cycle. In contrast, the premium My Best Buy Total membership will see a price increase of $20, rising to $199.99 per year starting June 4, 2026. Alongside these pricing changes, Best Buy introduced a new reward points system for paid subscribers. The Plus tier continues to offer benefits such as free two-day shipping, early access to sales and products, an extended 60-day return window, exclusive member pricing, and now includes 1% back in rewards on eligible purchases. This move stands out in the current market landscape, where many subscription services are increasing costs. The adjustment aims to enhance value for mid-tier subscribers while differentiating the premium Total tier with higher pricing.
Mashable