BBFC Uses New AI Tool to Assign Age Ratings to Game of Thrones and Euphoria
The British Board of Film Classification (BBFC) has deployed a new artificial intelligence tool to assign age ratings to the entire UK catalogue of HBO Max, marking the first time shows like Game of Thrones and Euphoria have received official classifications in the UK. The AI system identifies potential compliance issues, such as violence, nudity, and strong language, generating time-coded reports for human reviewers to verify. This hybrid approach allowed the BBFC to complete the classification process in six months, a task that would have traditionally required over four years of manual viewing by compliance officers. While streaming services are not legally required to submit content to the BBFC, major platforms like Netflix and Amazon Prime Video already utilize the system. HBO Max titles, including The Sopranos and The Last of Us, were assigned ratings ahead of the platform's recent UK launch, with prominent series receiving an overall rating of 18. BBFC Chief Executive David Austin described the technology as a significant advancement in helping families make informed viewing decisions, emphasizing that final rating responsibilities remain with human staff.
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BBFC Uses New AI Tool to Assign Age Ratings to Game of Thrones and Euphoria
The British Board of Film Classification (BBFC) has deployed a new artificial intelligence tool to assign age ratings to the entire UK catalogue of HBO Max, marking the first time shows like Game of Thrones and Euphoria have received official classifications in the UK. The AI system identifies potential compliance issues, such as violence, nudity, and strong language, generating time-coded reports for human reviewers to verify. This hybrid approach allowed the BBFC to complete the classification process in six months, a task that would have traditionally required over four years of manual viewing by compliance officers. While streaming services are not legally required to submit content to the BBFC, major platforms like Netflix and Amazon Prime Video already utilize the system. HBO Max titles, including The Sopranos and The Last of Us, were assigned ratings ahead of the platform's recent UK launch, with prominent series receiving an overall rating of 18. BBFC Chief Executive David Austin described the technology as a significant advancement in helping families make informed viewing decisions, emphasizing that final rating responsibilities remain with human staff.
The Guardian