Babylist Appoints First CMO Ahead of Potential 2027 IPO
Babylist, a leading gift registry platform for expectant parents, has hired Jill Cress as its first Chief Marketing Officer. Cress joins from H&R Block, bringing extensive experience from PayPal and National Geographic. This strategic hire comes as Babylist targets a potential initial public offering (IPO) as early as 2027. The company reported robust financial performance with 45% year-over-year revenue growth in 2025, reaching approximately $750 million, with an ambition to hit $1 billion this year. CEO Natalie Gordon aims to elevate the brand from a niche service to a household name by expanding marketing efforts beyond its core demographic of first-time parents. Future strategies include leveraging new showrooms in New York City and Los Angeles, collaborating with celebrities, and launching 'Babylist Money' to integrate savings accounts into registries.
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Babylist Appoints First CMO Ahead of Potential 2027 IPO
Babylist, a leading gift registry platform for expectant parents, has hired Jill Cress as its first Chief Marketing Officer. Cress joins from H&R Block, bringing extensive experience from PayPal and National Geographic. This strategic hire comes as Babylist targets a potential initial public offering (IPO) as early as 2027. The company reported robust financial performance with 45% year-over-year revenue growth in 2025, reaching approximately $750 million, with an ambition to hit $1 billion this year. CEO Natalie Gordon aims to elevate the brand from a niche service to a household name by expanding marketing efforts beyond its core demographic of first-time parents. Future strategies include leveraging new showrooms in New York City and Los Angeles, collaborating with celebrities, and launching 'Babylist Money' to integrate savings accounts into registries.
WSJ.com: US Business