Asics to Spin Off Onitsuka Tiger Brand by 2027
Japanese sportswear giant Asics announced plans to spin off its trendy Onitsuka Tiger brand into a standalone subsidiary, OT Group, effective January 1, 2027. The move, approved by the board, aims to accelerate decision-making, enhance global competitiveness, and improve governance. Onitsuka Tiger has grown as a luxury lifestyle brand, driving recent sales. Asics shares rose on the news, though the internal reorganization is expected to have minimal impact on consolidated financial results.
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Onitsuka Tiger pivots from Asics stripes to tap luxury market
Onitsuka Tiger, the 77-year-old sneaker brand known for its iconic stripes, is set to be spun off from its parent company Asics on January 1. The move is part of a strategic pivot to tap into the luxury market. Ryoji Shoda, a key figure at the brand, indicated that the luxury repositioning will not necessarily come with a price hike. The article, published by The Business Times on June 18, 2026, highlights the brand's ambition to redefine its identity beyond the Asics association and compete in the high-end footwear segment.
The Business TimesOnitsuka Tiger pivots from Asics stripes to tap luxury market
Onitsuka Tiger, the 77-year-old sneaker brand, is set to be spun off from its parent company Asics on January 1, 2027, as part of a strategic pivot to target the luxury market. OT Group CEO Ryoji Shoda indicated that the luxury repositioning will not necessarily involve price increases. The move marks a significant shift for the brand, which is known for its iconic stripes, as it seeks to establish an independent identity and compete in the high-end fashion segment. The article, published by The Business Times on June 18, 2026, highlights the brand's ambition to leverage its heritage while moving beyond its association with Asics.
The Business TimesAsics spins off Onitsuka Tiger into standalone subsidiary
Asics Corporation announced it will spin off its Onitsuka Tiger brand into a wholly owned subsidiary, OT Group, via a simplified absorption-type company split effective January 1, 2027. The move aims to give Onitsuka Tiger a more independent operating structure, strengthen governance, and improve business performance visibility across the Asics Group. OT Group, incorporated in February 2026 and based in Tokyo, will serve as the global headquarters for the brand. The transaction involves transferring assets worth ¥2.71 billion and liabilities of ¥248 million. For fiscal year 2025, the Onitsuka Tiger division recorded non-consolidated net sales of ¥6.66 billion ($41.5 million). Asics expects minimal impact on its consolidated financial results as the split is an internal reorganization involving a consolidated subsidiary.
Yahoo FinanceASICS to spin off Onitsuka Tiger into standalone business from 2027
Japanese sportswear giant ASICS announced plans to spin off its Onitsuka Tiger brand into a standalone business effective January 1, 2027. The company's board approved a simplified absorption-type company split that will transfer the Onitsuka Tiger business to a wholly owned subsidiary, OT GROUP Corporation, established in February 2026. The move follows accelerated growth for Onitsuka Tiger, driven by expanding international operations and rising brand awareness as it positions itself as a luxury lifestyle brand. The reorganization aims to enable faster decision-making, enhance competitiveness tailored to the brand's unique characteristics, strengthen governance across the ASICS Group, and improve visibility of business performance by segment. ASICS stated the transaction is an internal reorganization expected to have minimal impact on consolidated financial results. The split requires approval by OT GROUP's shareholders' meeting scheduled for November 16, 2026.
Yahoo FinanceJapan's Asics to spin off popular Onitsuka Tiger sneaker business; shares rise
Japanese sportswear giant Asics announced plans to spin off its popular Onitsuka Tiger sneaker brand into a separate entity. The strategic move is intended to accelerate decision-making and enhance the brand's global competitiveness. Onitsuka Tiger has been a key growth driver for Asics in recent years. Following the announcement, Asics shares rose, reflecting positive market sentiment. The spin-off is expected to allow the brand to operate with greater agility and focus, potentially unlocking further value. The decision underscores Asics' commitment to strengthening its portfolio and capitalizing on the growing global demand for lifestyle and heritage sneakers.
The Business TimesJapan's Asics to spin off popular Onitsuka Tiger sneaker business; shares rise
Japanese sportswear giant Asics announced plans to spin off its popular Onitsuka Tiger sneaker brand into a separate business entity. The move is intended to accelerate decision-making and enhance the brand's global competitiveness. Onitsuka Tiger has been a key growth driver for Asics in recent years. Following the announcement, Asics shares rose. The spin-off is part of a broader strategy to unlock value from the brand and streamline operations.
The Business TimesAsics to Spin Off Onitsuka Tiger Brand by 2027
Japanese sportswear giant Asics has announced plans to spin off its trendy shoe brand Onitsuka Tiger, with completion targeted for January 1, 2027. The company's board of directors approved a plan to transfer the Onitsuka Tiger business to a new entity called OT Group through an absorption-type company split. Onitsuka Tiger, a 77-year-old Japanese shoe brand, has gained significant popularity in recent years as a fashion-forward label. The spin-off is part of Asics' strategic restructuring to focus on its core performance sportswear business while allowing Onitsuka Tiger to operate independently and pursue its own growth trajectory. The move reflects the brand's strong market position and potential for further expansion in the lifestyle and fashion segments.
The Business Times