Aprilia CEO Reveals 'Carrot and Stick' Strategy Behind Jorge Martín's Turnaround
Following a historic podium sweep by Aprilia riders at the French MotoGP Grand Prix in Le Mans, CEO Massimo Rivola reflected on the team's successful retention and revitalization of Jorge Martín. Rivola disclosed that exactly one year prior, Martín had intended to leave the team due to doubts about its competitiveness. To change his mind, Aprilia employed a tactic described as 'the carrot and the stick,' combining direct confrontation regarding Martín's misconceptions with significant human support during his personal difficulties. This approach not only kept Martín, who has since signed with Yamaha for 2027, but also helped him achieve a crucial victory in Le Mans. Rivola emphasized that this win boosts Martín's confidence and highlights his maturity in championship management. The emotional celebration, featuring Martín dancing and the team sharing prosecco, marked a turning point, demonstrating the effectiveness of Aprilia's strategy. Both Martín and the team are now fully committed to fighting for the 2026 world title, leveraging their competitive bike and strong rider lineup including Marco Bezzecchi and Ai Ogura.
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Aprilia CEO Reveals 'Carrot and Stick' Strategy Behind Jorge Martín's Turnaround
Following a historic podium sweep by Aprilia riders at the French MotoGP Grand Prix in Le Mans, CEO Massimo Rivola reflected on the team's successful retention and revitalization of Jorge Martín. Rivola disclosed that exactly one year prior, Martín had intended to leave the team due to doubts about its competitiveness. To change his mind, Aprilia employed a tactic described as 'the carrot and the stick,' combining direct confrontation regarding Martín's misconceptions with significant human support during his personal difficulties. This approach not only kept Martín, who has since signed with Yamaha for 2027, but also helped him achieve a crucial victory in Le Mans. Rivola emphasized that this win boosts Martín's confidence and highlights his maturity in championship management. The emotional celebration, featuring Martín dancing and the team sharing prosecco, marked a turning point, demonstrating the effectiveness of Aprilia's strategy. Both Martín and the team are now fully committed to fighting for the 2026 world title, leveraging their competitive bike and strong rider lineup including Marco Bezzecchi and Ai Ogura.
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