Apple May Discontinue 256GB MacBook Neo Amid Global Memory Crisis

Reports indicate that Apple is considering discontinuing the base 256GB storage version of its popular MacBook Neo laptop due to rising component costs driven by a global memory crisis. The entry-level model, currently priced at $599, faces profitability pressures as demand for RAM in AI data centers drives up prices across the tech industry. Tech columnist Tim Culpan cites anonymous sources stating that Apple is evaluating whether to drop the smaller storage option entirely or raise prices instead. This potential move mirrors recent changes to the Mac Mini lineup, where the 256GB variant was removed, increasing the starting price to $799. While no final decision has been made, the company aims to maintain margins amidst supply chain constraints. Additionally, Apple may introduce new color options to mitigate consumer dissatisfaction. Despite increased production orders to meet high demand, customers currently face two-to-three-week wait times for most models. This development highlights the broader impact of AI-driven hardware demands on consumer electronics pricing and availability.