Adani Agri Fresh Enters Stone Fruit Segment in Himachal Pradesh
Adani Agri Fresh Limited (AAFL), a subsidiary of Adani Enterprises, has officially announced its entry into the stone fruit sector in Himachal Pradesh, India. The company will commence procurement of cherries in the upcoming season, with plans to gradually expand into other stone fruits such as peaches and plums. To support this initiative, AAFL has established a cumulative storage capacity of 25,000 metric tonnes across six locations in the state, featuring upgraded controlled atmosphere facilities designed to enhance shelf life and facilitate wider market access. This strategic move aims to improve price discovery for farmers and build upon the company's existing expertise in apple sourcing under its Farm-Pik brand, which has procured over 3 lakh metric tonnes of apples since 2006. Additionally, AAFL is expanding its Digital Mandi initiative, allowing farmers to sell produce remotely without visiting physical procurement centers. The development underscores Adani's continued focus on strengthening agricultural supply chains and improving market connectivity for farmers in the region.
Wire timeline
Adani Agri Fresh Enters Stone Fruit Segment in Himachal Pradesh
Adani Agri Fresh Limited (AAFL), a subsidiary of Adani Enterprises, has officially announced its entry into the stone fruit sector in Himachal Pradesh, India. The company will commence procurement of cherries in the upcoming season, with plans to gradually expand into other stone fruits such as peaches and plums. To support this initiative, AAFL has established a cumulative storage capacity of 25,000 metric tonnes across six locations in the state, featuring upgraded controlled atmosphere facilities designed to enhance shelf life and facilitate wider market access. This strategic move aims to improve price discovery for farmers and build upon the company's existing expertise in apple sourcing under its Farm-Pik brand, which has procured over 3 lakh metric tonnes of apples since 2006. Additionally, AAFL is expanding its Digital Mandi initiative, allowing farmers to sell produce remotely without visiting physical procurement centers. The development underscores Adani's continued focus on strengthening agricultural supply chains and improving market connectivity for farmers in the region.
Economic Times