370: A Premium EVOO Brand Merging Gastronomy, Design, and Well-being
Ana Longás and Inés Serra have launched 370, a premium extra virgin olive oil (EVOO) brand that transcends traditional culinary boundaries by integrating gastronomy with aesthetics and well-being. Leveraging their combined experience in events and communication, the founders identified a market gap for a high-quality EVOO with strong storytelling and modern design values. Produced in Jaén, Spain, the oil is characterized by its freshness, purity, and high polyphenol content, positioning it as a health-focused product rich in natural antioxidants. The brand name '370' references a specific Pantone color, reflecting its commitment to design; the packaging features annual color updates, with the current limited edition showcasing 'Cloud Dancer,' the 2026 color of the year. Targeting health-conscious consumers and new generations, 370 differentiates its distribution strategy by selling not only online and in gourmet stores but also in Pilates centers and fashion boutiques. The founders aim to educate consumers on the distinctions between virgin olive oils and elevate EVOO to a luxury gift item, comparable to wine. With positive initial market reception, the company is currently developing a smaller 200 ml format for events and gifts, reinforcing its position at the intersection of luxury, health, and lifestyle.
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370: A Premium EVOO Brand Merging Gastronomy, Design, and Well-being
Ana Longás and Inés Serra have launched 370, a premium extra virgin olive oil (EVOO) brand that transcends traditional culinary boundaries by integrating gastronomy with aesthetics and well-being. Leveraging their combined experience in events and communication, the founders identified a market gap for a high-quality EVOO with strong storytelling and modern design values. Produced in Jaén, Spain, the oil is characterized by its freshness, purity, and high polyphenol content, positioning it as a health-focused product rich in natural antioxidants. The brand name '370' references a specific Pantone color, reflecting its commitment to design; the packaging features annual color updates, with the current limited edition showcasing 'Cloud Dancer,' the 2026 color of the year. Targeting health-conscious consumers and new generations, 370 differentiates its distribution strategy by selling not only online and in gourmet stores but also in Pilates centers and fashion boutiques. The founders aim to educate consumers on the distinctions between virgin olive oils and elevate EVOO to a luxury gift item, comparable to wine. With positive initial market reception, the company is currently developing a smaller 200 ml format for events and gifts, reinforcing its position at the intersection of luxury, health, and lifestyle.
Portada // elmundo